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While most discussions regarding M2M focus on the connectivity side, the software firm claims it is enabling telematics firm Hughes Telematics (HTI) to enter new territory in the connected-car space – an area that is becoming increasingly hot as major automobile makers including BMW, Ford and Audi look to incorporate wireless tech into their vehicles.
In a bid to cash in on that heightened awareness, HTI turned to Oracle Communications for solutions that enable it to speed up deployment of new in-car services for millions of customers. The US-headquartered firm viewed Oracle’s Billing and Revenue Management (BRM) and Unified CRM and BRM (UCB) Solution – which recently received Frameworx Solution Certification from the TM Forum – as critical to offering a differentiated customer experience.
The Oracle products enabled HTI to extend its existing M2M services from the business-to-business (B2B) space into the business-to-business-to-consumer (B2B2C) space by providing services directly to end-users that are marketed through the car manufacturer’s brand, insurance agents and other channels.
A smartphone first
HTI is already reaping the benefits of deploying Oracle’s solutions, launching branded services for Mercedes Benz (Mbrace), NetworkFleet, a fleet management business covering 100,000 vehicles, and InDrive, an aftermarket product for auto clubs.
The firm claims to be the first to launch a commercial smartphone application handling functions such as door locking and unlocking, locating your car and dealers, and roadside assistance. That app launched in November 2009, and a subsequent version launched in August 2010, added the ability to tag location information onto roadside assistance calls and a mobile concierge service.
Future versions of the smartphone app will integrate social networking elements, including the ability to locate friends and receive directions to drive to them.
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